Identity Case Study

atefa creative Studio

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Concept Integrity

"Atefa comes from the initials of our founders' names: Adhi, Tentrem, and Fajar. This design is not built on complicated metaphors, but on a straightforward and honest identity. The triangle element above the letter 't' is a reminder that in every creative process, we must always move and look forward. An identity that respects its roots while continuing to grow."

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